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Create an $800 quote for Marie — portrait sessionQuote · QT-2026-0007ClientMariePortrait session$800.00Ready to sendIris, AI assistantBy your side for every task: she answers your clients, drafts your quotes and gives you advice.Meet Iris
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Iris, AI assistantBy your side for every task: she answers your clients, drafts your quotes and gives you advice.Meet Iris

Galleries and delivery

  • Client galleriesProofing, delivery, HD
  • Face sortingEvery guest finds their photos
  • Live galleryFTP upload straight from the camera
  • Lightroom pluginBetaPublish from Lightroom Classic
  • Series & QR codesHundreds of galleries at once
  • Express TransferLarge files, in your branding

Admin and invoicing

  • Quotes, contracts & invoicesSigned and paid online
  • Online bookingClients book on their own
  • Calendar syncGoogle, iCloud, Outlook
  • CRMOne profile per client
  • StatisticsViews, likes, downloads

Sales and visibility

  • Shop & printsSell right from the gallery
  • Gift cardsSessions to give as gifts
  • WebsiteConnected to your galleries
  • Email & SMS campaignsBring clients back
  • Google reviewsHappy clients recommend you
NewRetouching requests, right on the photoPhoto shop or film lab?Discover PelliLabsAll features

Free tools

Calculators

  • Sun Calculator
  • Spot Finder
  • Price Calculator
  • DOF Calculator

Templates

  • Quote template
  • Invoice template
  • Contract template
All free tools

Discover

  • BlogTips for photographers
  • ComparisonsPelli vs the alternatives

Support

  • Help centerStep-by-step guides and FAQ (opens in a new tab)
  • Discord communityTalk with other photographers (opens in a new tab)
  • Service statusLive service availability (opens in a new tab)
  • Contact usQuestions? Write to us
RoadmapWhat's new and what's coming to Pelli (opens in a new tab)
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Create your photography website with AI: from brief to publication

Create your photography website with AI: from brief to publication
October 29, 2026
Lisa de pelli

Lisa

On Pelli, Lea helps you build pages, write copy and adjust blocks. You bring your perspective; she helps you shape it into a website.

💡 A brief that genuinely helps

Describe your clients, your working area, your approach and the action you want visitors to take. Include what you want to keep: a tone of voice, a palette or a selection of images.

🎯 Start with your clients and your purpose

A website for professional portraits tells a different story from one showcasing family sessions. Before requesting a page, explain who you work with, where you work and what your clients are looking for. This preparation gives both your copy and your images a clear direction.

Example brief: “I am a portrait photographer in Lyon. I work with independent professionals who want natural images for their communications. Create a warm, understated homepage with an introduction, my services and a button to contact me.”

📷 Choose images that set the tone

A few photographs that reflect your lighting, framing and clientele provide a clearer direction. Consider their role, too: an opening image should establish the atmosphere, while a gallery lets visitors discover different aspects of your work.

On Pelli, you can integrate your galleries into your website. Tell Lea which ones you want to highlight and the balance you want between images and copy. You can build a website connected to work you already have on the platform.

✍️ Ask for copy that sounds like you

An initial draft is a starting point to refine. Give Lea accurate details: your approach during a session, the services you offer and the information people need to contact you. Then ask for a focused revision, as you would when working with someone on your communications.

Example: “Shorten this introduction. Keep a professional, welcoming tone and simple sentences. Highlight how I support people who feel uncomfortable in front of the camera.” Check every claim: experience, testimonials and services must reflect your business.

🎨 Refine your style through small decisions

Colours, typography, your logo and the arrangement of blocks all shape how people perceive your brand. On Pelli, Lea can help you change the theme and reorganise sections. A specific request makes decisions easier: “Soften the colours, keep a light background and place my introduction before the services.”

🧩 Build a journey that leads to an enquiry

A beautiful page becomes useful when visitors understand what to do next. After your images, introduce your approach, present clear services and provide an obvious way to contact you. You can ask Lea to add a block, move a section or simplify a passage that is too long.

Choose links and features according to your plan. Online booking requires Ultra. The website builder is available from Lite at €5 per month with one page; Pro allows three pages and Ultra unlimited pages. Your visitor journey can evolve alongside your business.

🇫🇷 Sovereign AI, on servers in France

On Pelli, our AI runs on our own servers in France. Your photos and data are never used to train models. You can work on your website with clear conditions for your data.

Requests to Lea use AI credits: treat them as a separate creative resource from the number of pages in your subscription. Group changes that serve the same purpose, then refine the details that matter. A precise brief and concrete feedback make the conversation more useful.

🚀 Review, approve and publish your website

Before publishing, explore your website as a prospective client would. Do the photographs tell the right story? Are the services accurate? Do the contact details and links make it easy to reach you? Also check the mobile reading experience and any example copy.

On Pelli, changes are prepared in a draft; publishing activates a version of the website. Use this moment to approve your message. You can then return to your website with Lea as your images, offers and priorities evolve.

Your next website starts with a brief

Discover the website builder for photographers, explore Pelli plans and create your account to prepare your website with Lea.

Create your photography website with AI: from brief to publication - Pelli