Create an online photography portfolio: showcase your style and sessions
Lisa
Your portfolio should convey your way of seeing and make visitors want to get in touch. Beautiful photographs alone do not always tell the whole story: visitors also need to understand what you photograph, where you work and the experience you offer. 📸
On Pelli, you can build a website connected to your galleries. Use pages and blocks to shape your online presence, keeping your services and images together in one consistent setting.
🎨 Choose series that express your signature style
Keep the images that represent the kind of work you want to attract. A striking portrait, a movement, a particular light: every image should earn its place. Choose a coherent selection rather than a catalogue of every session.
You can create separate series for different services. A portrait page and a reportage page let visitors follow the path that interests them. Within each series, vary the framing and moments while keeping your visual intention intact.
🖼️ Give your portfolio and client galleries distinct roles
Your portfolio presents your work to the public. A proofing gallery collects client choices; a delivery gallery provides the final images. On Pelli, you can prepare these different uses with gallery types and the appropriate settings.
Choose the galleries you want to display on your website and check their visibility. Keep client-only series within their intended access arrangements. Your public portfolio then remains a curated selection of images you have deliberately chosen to show.
✨ Look through a visitor’s eyes
Open your portfolio on your phone. Within a few screens, visitors should understand your style, the sessions you offer and their next step: explore a service or get in touch.
🧩 Build a page that supports your images
On Pelli, your website can bring together a visual introduction, a gallery grid, an about section, your services and contact details. You can adjust the colours, copy and layout. Explore the Pelli website builder for photographers to plan your online presence.
Start with a lead image that conveys your style. Add a sentence about your speciality and the area you cover. Then present your series, followed by a link to the relevant service. Visitors can move forward without having to guess where to click.
✍️ Write short, personal copy
Describe what you actually offer: a guided session, a candid reportage or a carefully planned studio series. Explain your approach in words your clients use. Replace vague phrases such as “capturing your most beautiful moments” with specific details about the experience.
Léa can help you create and edit pages on your Pelli website. Give her a precise brief covering your style, services and the information to include. Review the copy, locations and offers before publishing so your voice remains recognisable.
📱 Check the pace on mobile
The first impression often happens on a small screen. Test the cover image, headings and buttons. Two similar images may work well together on a computer but feel repetitive when they appear one after the other on a phone.
- Keep headings readable and paragraphs short.
- Check the crops of your key images.
- Place a useful link after each series, without repeating several calls to action in the same spot.
🔎 Connect your portfolio to what future clients search for
Use clear headings for the services you offer and the locations where you actually work. “Professional portraits in Lyon” provides useful information if that is genuinely your service. Add descriptive copy that helps visitors understand each series and its context.
A clear portfolio helps visitors make a decision; search visibility also develops through quality content and consistency across your pages. Present your work, connect it to a specific service and make it easy to get in touch. Create your portfolio on Pelli to bring that first discovery and your galleries together.