Photography website redesign: prepare the move to your new tool

📁 What should you keep from your old website?

Collect useful text, presentation images and the addresses of important pages. Note the links on business cards, profiles, email signatures and messages sent to clients. They are your business’s actual entry points.

Distinguish public pages from private delivery links. A wedding page can be rebuilt with a new image selection; a gallery still used by a couple needs clear access. Those two issues require different decisions.

If you have statistics, look at which pages bring visits or inquiries. That signal helps prioritize what to preserve. You can also reread recent conversations to identify content prospects actually mention.

Build a useful version before an exhaustive one

First prepare a homepage, main services, an about page and contact. Each page should answer a practical visitor question. People should understand what you photograph, for whom and how to start a conversation.

With the Pelli multi-page website, you can organize this content under your identity and connect your galleries. A redesign becomes an opportunity to make your offer clearer, rather than merely change a color or font.

Leave secondary pages for a later stage if they do not block inquiries. A short, complete presentation is better than navigation full of unfinished sections. The new website should already support your next assignment.

🔎 Example: a portrait studio develops its business work

The studio has a general page and several older public galleries. Businesses discover its portraits but often ask whether it travels to their premises. That question deserves a dedicated service page.

In the new version, the studio presents professional portraits, explains preparation and shows a series taken on location. Another page keeps family sessions. Both paths lead to a clear contact option with a message suited to the visitor’s needs.

In Pelli, submitting the form creates or updates the client record and adds a task with the message. The studio checks this journey before launch. The redesign therefore also improves how inquiries arrive and are followed up.

Can you keep your domain during a redesign?

Yes, the domain and website builder are separate elements. Connection still depends on your provider and associated services. In particular, identify email hosting before changing domain settings.

Page addresses also need attention. Keeping a domain does not ensure all old links still work. Map each important old page to its destination, then check redirect options before switching.

Preserve useful content and addresses that bring inquiries. After launch, monitor visits, check old links and promptly fix interrupted journeys. You then have practical reference points for supporting the transition and improving the new website.

✅ Check the journey before and after launch

On a phone, open a service page and look for the contact option. Send a message using verification details. Check that it reaches the CRM and associated task, then delete demonstration items when they are no longer useful.

Also open the main links you previously shared. Prepare a short message if client access changes. Keep the old environment available as long as ongoing orders or deliveries require it.