Product photographers: organize packshot selection and retouching

The key takeaway

For a packshot series, a good client journey follows three steps: choose the views, specify finishing touches, and receive ready-to-use files. On Pelli, you can organize your series into folders and collect comments directly on photographs.

📦 Give selection a precise purpose

Your client may choose a main view, a detail, or a lifestyle image according to the intended medium. Before sharing the photographs, state which decisions are expected and how many files are included in the assignment.

An instruction such as “choose one main view and two details per product” provides a concrete starting point. You can then prepare retouching on the selected images with a clear view of what will be delivered.

Also identify the contact who gathers the brand’s feedback. This makes communication easier when several people are involved in production.

Organize images using names the brand recognizes

In Pelli galleries, you can organize images into folders. Use names the client knows: collection, product family, or photographed series. They will find the views to examine more easily.

Also prepare a naming convention for your exports. A product reference and a view identifier remain useful after downloading. For a small series, a few well-named folders are enough to make the project easy to follow.

Collect precise retouching requests

On Pelli, you can enable comments and receive drawn annotations. A reflection on a bottle, a crease in packaging, or a background detail is easier to identify when it is shown on the image.

Invite your client to accompany the drawing with a sentence. “Soften this reflection while keeping the texture of the glass” gives a clear intention. You can then assess the request and confirm the planned finishing touches before continuing your work.

Example: manage feedback on a series of six bottles

Example. You present front and three-quarter views of six bottles in two folders. The brand chooses its images, then adds comments to the selected photographs. You agree together on the expected treatment.

After confirmation, you prepare the retouching in your usual software. A task linked to the client can record the next action and due date. The gallery remains the visual reference for your discussions during production.

✨ Prepare a ready-to-use delivery

Prepare the dimensions, crops, and formats suited to the agreed uses: product page, catalog, or communications. Present the finished files clearly and check downloads before sending the link.

Add a short instruction to distinguish files intended for different media. You help the team use your images in its daily work.

The guide to business photo galleries complements this method. A well-defined selection, precise feedback, and clear delivery give your client reference points from the beginning to the end of the assignment.

Your checklist

State the number of views and the selection instructions.
Identify the person who consolidates feedback.
Check the final files and their download.

Frequently asked questions

Ask the client to show the area and explain the desired result. You can then confirm the finishing work to perform.

Agree on a contact who gathers requests and confirms the selection. The project moves forward with a shared reference.

State which files are available, their intended uses, and the download process. The team can use the images more easily.

With Pelli

Prepare your next product series in Pelli: clear folders, precise comments, and a polished delivery showcase your work. Create your Pelli account.